China Daily's Belt and Road Special Edition Focuses on Qunfeng's Deep Expansion in Overseas Markets

Amid the impact of the Russia-Ukraine war, many European and American brands have withdrawn from Russia, leaving a market vacuum that has caught the attention of many Chinese companies. Qunfeng, as a leading brand in the Chinese concrete materials and equipment manufacturing industry, has seized this opportunity to accelerate its market share expansion in Russia.

On June 30, 2023, China Daily published an article titled 《Made in China Brands Gain Foreign Clients’Trust》in its Belt and Road Special Edition, using Qunfeng's deep expansion in overseas markets as an example to explore the development path of Chinese brands in Russia under this international environment.

On June 30th, China Daily published an interview article titled " Made in China Brands Gain Foreign Clients’Trust " (Source: China Daily).

China Daily is China's national English newspaper and one of the official media at the central level. It serves as an important window for China to understand the world and for the world to understand China, possessing high authority. Qunfeng's interview with China Daily as a representative of Chinese companies is a great affirmation of Qunfeng's brand influence.

Fujian Qunfeng Machinery Co., Ltd. (Source: Qunfeng)

The report mentioned that with the deepening of the Belt and Road Initiative and the Eurasian Economic Union, as well as the Russian government's increased investment in infrastructure, there is a huge demand for construction machinery and equipment in the Russian market. At the same time, Chinese equipment has unique advantages in terms of cost-effectiveness and services. The eastern expansion of Chinese brands into Russia has undoubtedly encountered the best timing.

As a Chinese building materials machinery brand that entered the Russian market as early as 2008, Qunfeng has accumulated numerous customer resources in the Russian Far East region. China Daily interviewed the sales representatives of Qunfeng who went to Russia to participate in the exhibition.. When asked why Chinese brands like Qunfeng can successfully penetrate the Russian market, she said, "Even some well-established German companies cannot provide such high-quality services like us." Qunfeng's advantages in product customization and 24-hour after-sales support have helped it gain a good reputation among overseas customers in various countries.

"The Supersonic" series concrete product molding machine (Source: Qunfeng)

The original text of the report is as follows：

Made in China brands gain foreign clients’trust

Chinese companies intending to explore overseas markets can achieve real benefits due to the reputation of Chinese manufacturers, increasing confidence in Chinese products and equipment, and lower costs when communicating with local clients.

In Russia, more Chinese companies are considering setting up offices in the country, which could fill the void from the withdrawal of European companies, and make their own contributions to Sino-Russian cooperation in the infrastructure construction sector, said an employee of a Chinese company in Russia.

With coordination between the Belt and Road Initiative and the Eurasian Economic Union deepening, there is a huge need for road construction machinery in the Russian market as the government is increasing infrastructure construction, Guan Shuangshuang, a sales representative for Chinese company Qunfeng in Russia, said.

Qunfeng participated in this year’s CTT Expo Russia in May, one of the most important trade exhibitions for construction machinery and technology in the country. This year, the exhibition was attended by over 600 companies and brands all over the world.

“Our venue has always been a reflection of the situation in the construction industry market. This year, we will present an even morecomprehensive picture of the three complementary areas — construction equipment, commercial vehicles and after-sales service — each of which will be represented by a separate full-fledged strong project,” Marina Vashurkina, director of CTT Expo Exhibition, said.

Guan Shuangshuang (right), a sales representative of Qunfeng, talks to visitors at CTT Expo on May 28. ren qi / china daily

“The visitors poured into the exhibition center on the first day of CTT Expo Russia, which is expected, as peak attendance usually happens on the second day of any exhibition,” Guan said. She said this has boosted the company’s confidence in the Russian market.

Based in Fujian province, Qunfeng Intelligent Machinery was founded in 1995. Its main businessis in R&D and manufacturing of building materials machinery, such as concrete products and solid waste treatment plants.

According to research by the Russian Federal State Statistics Service, imported products make up more than 75 percent of the excavator sector and more than 90 percent of the loaders sector in Russia.

It said successful strategies for many Russian enterprises in recent decades have emphasized internationalization by establishing cooperation with foreign companies, including assembly projects and partial localization of well-known foreign road construction machinery brands.

Due to the strong need for block machines, Qunfeng entered the Russian market in 2008, Guan said. Now, clients of the Chinese company are mainly from the Russian Far East region, and the total volume of equipment exports has reached more than $1.1 million.

Under the framework of the BRI, Chinese brands as well as machinery made in China have gained the trust and respect of Russian clients. Guan said Chinese equipment has its unique advantages in overseas markets — Chinese machinery are competitively priced and they have a high price-performance ratio when compared to machinery made by US or European companies. Also, Chinese companies offer timely after-sales service.

“Even some established German companies are not able to provide such good service as Chinese manufacturers, especially customized and 24-hour after-sales service, which have helped us gain a good reputation from overseas customers in various countries,” Guan said.

Original report link：https://epaper.chinadaily.com.cn/a/202306/30/WS649e246fa3109411cfdc886d.html